Learn / Automations

How to follow up on one specific product

Put customers of one product into their own list, so the follow-up can be about the thing they actually bought.

The workflow

1. 1Copy to lists: no lists chosen yet
2. 2Delay: 3 days, held to 10:00 their time
3. 3Send email: no campaign chosen yet
4. 4Exit flow

Before you start

A list per product sounds like admin and pays for itself the first time you have something to say to exactly those people: a refill, an accessory, a recall, a version two. The follow-up email can also be genuinely useful rather than promotional, which is what earns the open on the next one.

You will need: a connected store, a list for these customers, one campaign.

How to set it up

1. 1Connect your store and choose the Purchase a specific product template.
2. 2Set the product on the trigger.
3. 3Open the list step and choose the list for customers of that product. Create it first if it does not exist.
4. 4Set the wait to roughly your delivery time plus a couple of days.
5. 5Assign the follow-up campaign. How to get the most out of it beats another offer.
6. 6Activate.

What goes wrong

• An empty list step, which does nothing and is easy to miss because the flow still looks complete.
• A follow-up that arrives before delivery. Check your actual shipping time rather than your promised one.